Your path to a
successful career

A strong profile is critical to driving visibility on LinkedIn, but a profile alone won’t drive awareness. Thoughtful and strategic engagement is essential to expanding network growth. You can find strategies of how to get noticed on LinkedIn here. 

Increasing professional visibility can contribute positively to business success and career advancement. Learn more about how to build professional visibility and how it will affect your personal brand here.

A refined introduction can lead to a powerful first impression and a lasting relationship. Learn about common mistakes (and how to avoid them) when introducing yourself here. 

A good introduction is a catalyst for conversation and relationship development. So, how you make and respond to introductions shapes the way others see you and can impact opportunities. Read more about how to make and receive a better introduction here. 

A good leader exudes confidence, charisma and holds a professional image. They also influence and inspire others through their executive presence.  Learn more about how to be a better leader and the makeup of executive presence here. 

Putting your best foot forward when interviewing is a must, yet too many people still make obvious mistakes that can leave a lasting, negative impression. Learn the most common interviewing mistakes and how to avoid them here.

As you advance your career, knowing how to write a professional bio is an important part of your personal brand. Companies commonly use bios to showcase their executive leadership, boards of directors/advisors, committees and event speakers. Find out how to write a better professional bio here. 

Sharing your time and talent with others isn’t just something to feel good about; volunteering pays off in different ways that ultimately can drive career advancement.

The efforts you put into volunteer activities are a worthwhile investment of time, whether you lead a professional association committee, serve on the board of a nonprofit, assist with an college alumni event, mentor students, act as a brand ambassador of a charitable organization or even roll up your sleeves on a relief project or mission.

Events of almost any kind provide great opportunities to “get out there” and increase your professional visibility and enable your personal brand to come to life. Whether it’s a conference, networking event, seminar, benefit or party, these gatherings provide an environment ripe for meeting others, expanding your network, building new relationships and strengthening existing ones.

First impressions matter, and your LinkedIn profile is often someone’s first (or second) impression of you when cultivating a professional relationship. Your profile is an important part of your personal brand and since you have complete control over what to include, it’s up to you to put your best foot forward in every section.