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Your prospects and potential talent are on LinkedIn, but are you reaching as many as you could be? Companies don’t realize the extent of missed business and recruitment opportunities on LinkedIn because their employees – their best assets – don’t represent the company brand effectively. Read More…

Not all posts are created equal. When and how you post on LinkedIn, as well as how you interact with content, determine visibility, reach and influence as much as what you post about in the first place. Read more here on how to level up your presence on LinkedIn – and maximize the overall impact of your content engagement.

Positioning yourself for a board seat is different than positioning yourself for a job search. This resource, prepared by our parent brand, Point Road Group, covers a wide range of topics relevant to how you should market yourself as a potential board director. Explore the guide here.

If the idea of looking for a new job feels overwhelming, we have you covered. Through our parent brand, Point Road Group, we’ve assembled and updated a collection of our best articles covering all aspects of the job search. Explore the guide here.

When seeking a board seat, how you come across on LinkedIn impacts visibility and credibility with the people you want to reach. Optimizing your profile to better position you as a qualified director enables you to better resonate with target audiences too. Whether seeking your first or fifth board seat, here are 7 sections to update now for a board-ready LinkedIn profile.

When you engage on LinkedIn (post, share, like and comment on content), it helps strengthen your virtual presence and position you as an expert. Here are 7 LinkedIn content engagement strategies to get better noticed and spark conversation with the people you want to reach.

If it’s been a while since you looked at your content, visit the Point Road Group blog for 7 LinkedIn profile updates to make today that will improve impressions, connection and visibility with people you’d like to reach.

LinkedIn is the cornerstone of your digital personal brand. While optimizing your profile and growing your network strategically are key foundations, to take LinkedIn visibility to the next level, engage with quality content that is professionally relevant. You can learn more about LinkedIn content engagement and why it matters here. 

A strong profile is critical to driving visibility on LinkedIn, but a profile alone won’t drive awareness. Thoughtful and strategic engagement is essential to expanding network growth. You can find strategies of how to get noticed on LinkedIn here. 

Your LinkedIn headshot is an essential part of your profile and personal brand. It is a first impression that is publicly visible to anyone, so make sure it’s powerful & professional. Learn more about what makes an ideal profile picture here.